Eco -friendly shoebox design.
Once open, this shoebox transforms in to a miniature running track. The optimized cutting and the carefully selected print areas link the product to the packaging. It challenges the classic shoebox design by contextualizing the shoes and to reinforce the idea of lightness and portability. When closed it gently surrounds and protects the shoes. The curved folding lines activate automatically when folding the corrugated sheet around the shoes, creating lateral walls.
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