LEGO Bricks and More
Packaging design for LEGO® and DUPLO® Bricks & More. This range for first time builders is a way to inspire children with creative play and colourful models that are easy to build and store.
This packaging design enhances and contributes to the playing experience. The toy targets the youngest LEGO builders and aims to be their first LEGO play kit. Therefore, the packaging is inspired by the most representative icon of the brand -the LEGO brick-. This packaging serves as storage box and it is provided with a plastic lid that can be used as sorting tray for the bricks during playtime.
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